Label Focus: Amarachi Jewellery

Amarachi Jewellery


AMARACHI Jewellery is a colourful, fun range of jewellery that is for anyone who loves to make a statement.

The line was launched in 2011 by professional dancer Sonnah Allie. Her passion for being original and standing out from the crowd lead to her making her own jewellery. Her creations created a buzz and she soon started receiving requests for her work… Thus Amarachi was born.

As we aim to support emerging labels, Amarachi is the perfect addition to our family of great products!

OMFG necklace

Amarachi is a fresh jewellery line with plenty of attitude (just check out this #OMFG necklace!) that merges street style fashion with African cultural fashion. Seeking inspiration from pop culture, African iconic signs and all things sweet, this mash up is truly something spectacular. The name Amarachi derives from the Nigerian Igbo language meaning ‘God’s grace’.

Bad bitch ringGolden Gun ring

We currently stock earrings, rings and necklaces by Amarachi – check our full range here.

We love these ALPHA earrings – *Kuji Shop favourites*

Alpha earrings - blackAlpha earrings - pink neon

Amarachi are already making waves in the celeb world too… Their jewellery recently appeared on the front page of Bliss Magazine and on numerous fashion blogs. Their celebrity fans include, Little Mix, The Bobby Effect & Shystie just to name a few!

All pieces are lazer cut from different coloured perspex, then finished by hand with acute attention to detail to ensure it is top quality. We love how bold and bright all of these pieces are! Perfect for a stark contrast to this miserable weather, and also on trend with neons and pastels this season.

lightening bolt earrings - gold


Which are your favourite pieces? Let us know in the comments or over on Facebook and Twitter, we love to hear your thoughts on new collections.



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