Quirky Fashion Trends for Autumn Winter 2014

Autumn/Winter 2014 is well and truly here, in both weather and fashion terms, so we thought we’d share our Top Quirky Fashion Trends for 2014 and show you how to easily get involved.

Fairytale trend AW14The fairytale trend is all about letting your clothes tell a story… Colours and patterns have been inspired by childhood fables and stories; expect lots of appliquéd animals, illustrations, faux fur and deep, dark colour palettes. Exaggerate your accessories and jewellery with strong statement pieces and jewels.

Our top items for the Fairytale trend are these faux fur animal hoods and knitted statement jewellery pieces. The “Into the Night” appliquéd top is also perfect for layering up under a big, soft coat for a night out. If printed patterns are more your style, you really can’t go wrong with the illustrated “Shadow Bears” tee. Now, who’s afraid of the big bad wolf?!

"City Fox" - Faux Fur Animal Hoods at Kuji Shop

“City Fox” – Faux Fur Animal Hoods at Kuji Shop

"Into the Night" Appliquéd Top

“Into the Night” Appliquéd Designer Top at Kuji Shop

Thebearsthebears illustrated "Shadow Bears" unisex t-shirt

Thebearsthebears illustrated “Shadow Bears” unisex t-shirt

Handmade, geometric knitted jewellery at Kuji Shop

Handmade, geometric knitted jewellery at Kuji Shop

Sci-Fi Womenswear Trend AW 2014Sci-fi zapped it’s way onto the catwalk with a huge, interstellar flash this season, with all things metallic, glittery, shimmery and sparkly. This is a fun way to update your wardrobe, but doesn’t need to look cheap! Sci-Fi Chic can still be kept sophisticated with a simple accessory or metallic pair of shoes. Go for black, dark grey and streaks of neon (particularly cobalt blue and bright red).

To hit the Sci-Fi Chic trend we’ve gone for these stunning statement sunglasses from Gasoline Glamour, made with Swarovski stones for extra sparkle. We’ve also selected glittery melting tights, these are a unique way to add interest to your outfit – especially as we move toward the festive season!

Gasoline Glamour Black Caviar Sunglasses | Kuji Shop

“Black Caviar” Sunglasses with Swarovski stones at Kuji Shop

Glitter Melting Tights | Kuji Shop

“Glitter” Melting Tights for AW14 at Kuji Shop

Military Rust Trend Womenswear 2014 | Kuji Shop

Military detailing is prevalent at the moment, with metal d-ring loops, attached straps and fine leather panels. The main colours for this trend include rusty red, deep orange and burnt ombre tones.

The Military Rust trend is great for Autumn/Winter 2014 as we hit the colder weather, you can layer up and embrace it with heavy jackets and leather boots. Of course, you can still hit trends with your accessories too, so we’ve gone with this stunning, deep orange leather handmade handbag. The Brit-Stitch bag is available in the ‘Full Pint’ and ‘Half Pint’ style at Kuji Shop.

Handmade Leather Milkman Bag in Rust



Winter is Coming! We like to think the Wild Winter trend has a lot to do with Game of Thrones (nothing wrong with that is there?) as it incorporates wild prints, heavy textures and floral patterns. Mix up animal print with monochrome to really hit the nail on the head. Adding print with accessories is another easy way to get this trend into your wardrobe with a little more subtlety.

You can’t go wrong with a good pocket tee, so these animal pocket tees are just the ticket. Favourites for AW14 for us are the Panda Pocket T-Shirt and Wolf Pocket T-Shirt.

Pocket Tee with Panda Pattern

Pocket Tee with Panda Pattern

Pocket Tee with Wolf Pattern

Pocket Tee with Wolf Pattern

So there you have it! A roundup of some of Kuji Shop’s favourite quirky trends for AW14. Which is your favourite? Are you planning on incorporating any of these trends this season? Do you have any of your own trends we haven’t listed here? Let us know in the comments, we’d love to hear from you!

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10 Top Tips to Start A T-Shirt Label

Ever thought about starting your own t-shirt business? A quick scan on Instagram will reveal you’re certainly not alone… There’s so many new t-shirt labels and unique tee brands that it seems like everyone’s at it!

If you know Kuji Shop, you’ll know that we aim to support and nurture emerging talent, and that includes the best quality indie t-shirt labels. We’ve worked with enough to pick up some great tips on how to start a t-shirt brand, so thought we’d share some of the best advice from ourselves and the experts.

How to start a t-shirt line… Our top tips!

The Level Collective Graphic T-Shirts

Mark, from Sheffield indie tee label The Level Collective, shares his insights on what to do before anything else:

1. “Brand Brand Brand!

Before you do anything – spend lots of time refining exactly what your brand is about: Your core values, the things you are, the things you aren’t – write them down. It will help you to form your core values and the things that you stand for, which will:

– Distinguish you from being yet ‘another t-shirt company’

– Give you a basis from which to make little and big business decisions. e.g. if your values are high quality / premium – don’t compromise of excellence throughout your whole product and brand experience.”

Understanding what your brand is about and who your target market are shapes everything about your visual communications – photos, fonts, website, tone/voice, etc

To do this you will need to…

2. “Research Research Research!

Look at other brands you like the vibe of and aspire to be; learn from them, get inspiration from them – that’s inspiration – NOT imitation!”

Patch Apparel Unique Pocket Tees at Kuji Shop

Patch Apparel director Tom, gives his advice on starting up a t-shirt business too:

3. “Think outside the box! The world of clothing is pretty saturated nowadays – and the companies that tend to stand out and accelerate are the ones with their own individuality.”

Patch Apparel pocket tees are all handmade, and each pocket design is unique to the brand. Focusing upon the latest print trends, each tee is truly unique… More than can be said for the majority of high street brands – so practice what you preach!

Minus61 Artist Graphic T-Shirts at Kuji Shop

Underground label Minus61 works with emerging artists to produce limited edition tees. Stocked in a number of boutique and independent shops across the UK, brand manager Ed has this advice for those thinking of starting up a t-shirt company:

4. Quality of the garment: Does it wash well? Is it soft to touch? Is it a suitable fit? Colour options?

5. Photography: I can’t stress this enough – if you are not a photographer, get a semi pro/professional to do it. It doesn’t cost the earth and you will get a result that makes your brand stand out. Choose a model that is relevant, if your designs are based around surfing, then get a man or woman who fits the bill.

6. Advertising is expensive! Don’t get sucked up in the world of magazine adverts. Yes they do work for some (more established/bigger budgets) but when you are starting out and your budget is tiny, don’t go spending £250+ on something that doesn’t guarantee you sales.
The best way is to meet your customers face to face. T-shirts designs events, creative market stalls etc. You will be able to talk to these people and tell them what makes the brand tick, plus you don’t come across as a faceless brand.

Also use self promotion: Facebook, Twitter, Instagram, Tumblr… all good social media tools. Tell your customer what’s happening with your brand, from design stage to printing, photo shoot and bagging – keep the customer interested but only post things that are relevant.

7. Be loyal to your customers, these are the guy’s building your brand – get people to sign up to a monthly newsletter which offers special discounts to it’s members.

8. Consider your price point: ‘Yeah but so-and-so is selling their tees for £10 less then me’ So what! Remember what your brand is about and how you want to come across to your customers – too cheap and they might wonder about quality, too expensive and they might run a mile.

Nemis Graphic T-shirts at Kuji Shop UK

Here at Kuji Shop, we stock independent t-shirt brands from all over the world, so our next slice of advice comes directly from Australia. These tips are global! Manager of bright and bold street-wear brand Nemis Clothing is Simen, he says this:

9. “My best tip is to listen to others, but stay true to yourself.

Everyone will have an opinion on what you’re doing. Your designs, your fabric choices, your photography, your marketing… It’s great to take tips from others, but don’t turn 180 just because someone else have another view.”

Graphic Men's and Women's Tees at Kuji Shop

Did you know we also produce our own range of limited edition t-shirts and sweaters with our own-brand label, TeeBag Designs? Each design comes from an emerging artist/illustrator/photographer/creative and they are paid for their work and earn commission from each sale. Since launching our label we’ve learnt a few things on how to start up and manage a t-shirt label, including these tips:

10. “Make a business strategy then analyse it, dissect it, and work at it. Once you are happy with it, stick to it! How are you getting the cash to print your t-shirts? Where are you sourcing your stock? How and to whom are you selling it? Think about every nitty-gritty detail and figure out a plausible way to overcome the obstacles before they happen.”

So there you have it, 10 Top Tips on Starting Your Own T-Shirt Company. Did you find this useful? Do you have some tips of your own? Let us know in the comments, we’d love to hear your stories or experiences starting up a business.  

http://www.kujishop.co.uk is an independent, online boutique. We take pride in sourcing the best quality, underground and emerging labels. From independent designers to the next-big-thing, we’re always on the lookout. If you have a t-shirt label and would like us to consider selling your products, get in touch.

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Warning: Graphic (T-Shirt) Content!

Graphic T-Shirts at Kuji Shop

You can’t go wrong with a decent graphic tee. Instantly add some edge to your outfit, dress them up or dress them down – endless possibilities!

Here at Kuji Shop we’re proud to know that all of our t-shirts are produced on organic or fair-trade cotton, and all from independent designers or labels.

We’ve selected some of our favourites below, or you can shop T-Shirts for Men and T-Shirts for Women. Don’t forget – most of our tees are unisex!

TeeBag –
Blackbird Tee
Prints of Paradise – Snake Chain Tee
Rebel Unlit –
Photofit Tee
Malmo London –
Polka Tee
The Affair –
Poison Tree Tee
Gordon Holden –
Pizza Face Tee
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New Brand Alert! Malmo London has arrived…

Malmo London clothing

What do you get if you mix up the simplicity of Scandinavian design and the attitude of the London skate scene…? If you guessed MALMO LONDON, you weren’t far wrong!

Already gaining a huge cult following, new indie brand Malmo London is tough, on-trend street wear with a twist.

Malmo London streetwear
Each piece has been finished by hand, made from organic cotton materials and feature original Malmo signature artwork.

This isn’t the sort of ‘throw-away’ fashion you’d expect from a street wear brand, and that’s exactly why we think Malmo London is perfect for Kuji Shop

Malmo London is one of those labels which can easily be worn by men and women alike.

The bold, screen-printed tees are best worn oversize. Pair with some skinny jeans and away you go!

The SS14 collection is full of genuinely cool pieces which take inspiration from current events and trends. Have a look through the range – we can’t pick a favourite…

Malmo London
Tie-Dye Sweater – Blue
Malmo London
Graff Tee – White
Malmo London
Coaches Jacket
 – Black
Malmo London
Kubrick Tee
Malmo London
Baseball Tee – Black
Malmo London
MO Denim Jacket
Malmo London
Polka Tee – Red
Malmo London
Camo Sweater – Forest
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Behind the Scenes with… A Freelance Fashion Stylist

Behind the Scenes with a Fashion

Here at Kuji Shop we’re used to hanging out with fashion stylists, photographers, designers etc and usually all meet up at lavish pool parties to discuss our latest projects and freebies.

Ok, maybe not.

The reality is we do work with fashion stylists, but it not glamorous, and it is hard work! We thought we’d give you a look ‘Behind the Scenes’ at the day in the life of a freelance fashion stylist and give you a taste of what really goes on…

Leila Ali - Freelance Fashion Stylist

Leila Ali – Freelance Fashion Stylist

We caught up with Leila Ali (LA Loves on twitter) after a full day’s shoot:

On the day of the shoot everyone arrives in the studio around 9am. Hair and makeup is done on James, the model. Lighting is tweaked by the photographer and his assistant and I start unpacking and prepping the clothes.

This includes hanging them all up, steaming them and ordering them into outfits. I also lay all the accessories out onto a table.

Leila Ali - Freelance Fashion Stylist

Leila Ali – Freelance Fashion Stylist

When hair and makeup is done I dress James in his first outfit and we begin shooting…

For this shoot we wanted a slick, almost 80’s feel with gaudy colours, tailoring and dark glasses. Kind of like Miami Vice or Wolf of Wall street!

We gave a little nod to this with the Leo Heartthrob Tee by Gordon Holden, although the image of Leo is actually from Baz Luhrmann’s Romeo and Juliet, which is a massive inspiration for my work.

Gordon Holden - Romeo Heartthrob T-Shirt

Gordon Holden – Romeo Heartthrob T-Shirt

I tried to represent some of that chaotic beauty by mixing high end designers (such as the DKNY suits) in bold red and orange, with over the top prints from street-wear brands such as 10 deep and d9 reserve. The saccharine pink Leo T-Shirt was a hit with everyone, the model wanted to take it home!

Leila Ali - Freelance Fashion Stylist

Leila Ali – Freelance Fashion Stylist

The shoot went great and I’m really happy with the results. It’s always great to get a team with such a high level of communication, everyone worked together really well.

From the hair and make up or lighting being perfected to the model jumping for each shot with a broken foot(!) everyone gave 110 percent and the results are exactly what we hoped for.

So there you have it! A day in the life… We’re lucky enough to have worked with Leila on a number of projects, so do check out her site at http://la-styling.tumblr.com

Leila Ali - Assistant Stylist on DKNY SS14 campaign

Leila Ali – Assistant Stylist on DKNY SS14 campaign

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Kuji’s Chat-Up Lines

QUICK! Valentines Day is just over a week away and I don’t know about you, but I’m definitely still single. Chat up lines are my only hope at this time of the year, and I am more determined than ever to get that tall, dark and handsome fella. If my personal fave (“Do you have any raisins? How about a date then?”) doesn’t work, I may have to try a selection of these 10 clothes related chat up lines that may just work…

“I’ve lost my compact mirror – is it in your pants? Because I can practically see myself in them.”

Ooh, cheeky.

“Okay, so keep quiet – but I’m COMPLETELY naked under my clothes.”

Ooh, errr. That’s quite saucy… Oh no wait, we’re all naked under our clothes.

*Chuck your drink all over guy / girls top or lick your finger and run it down their top* “Right, let’s get you out of those wet clothes”

I’m sure he’ll love it when I chuck my drink all over him #WetT-shirt

“Did you get your jeans on sale? Because in my house they’re 100% off”

Yes, yes they are. We have a zero jeans, I mean, zero % off jeans policy in my house, I mean shop…

Ask your approachee to feel your jumper and then say: “what material is that?” They will venture a guess, then you say: “girl/boyfriend material”

Really? It feels like wool to me…

In the words of Arnold Schwarzenegger – Terminator: “Your clothes – give them to me.”

Erm, okay? I’m scared…

I wanna live in your socks so I can be with you every step of the way.

Just as long as you wear fresh socks daily and actually scrub your feet in the shower. Otherwise, you’re okay mate, I’ll find someone else’s feet to reside with.

Let’s make like a fabric softener and snuggle

Everybody loves a snuggle

Didn’t I see you on the cover of Vogue?

Yep! You so totally did (I’m lying)

That socks and heels combo is pretty and practical, amIright? Great, now let me buy you a drink and try to convince you that I’m not gay.


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Clearance Sale Best Picks – THREE DAYS TO GO!

So the end of January is fast approaching only meaning one thing: January Sales will be wilting away and ending very soon. Not to worry though, Kuji Shop’s January Clearance Sale is still going for a few more days. Sale ends on FRIDAY!

Take a look at our personal favourites and see what we have to say about them.

Image I Stopped Listening – TeeBag Designs Was £18.99 NOW £5.99! So now you don’t have to talk to anyone unnecessarily. Part of our array of T-Shirts courtesy of TeeBag Designs, this is definitely one of our faves!

Image Heart Throb ‘Romeo’ T-Shirt

Was £45 NOW  £24.99!

Romeo, Romeo, Wherefore art thou Romeo? Wear the icon that is Baz Luhrman’s  Romeo, and wear Leonardo Di Caprio’s beautiful young face on your torso and fall in love with him yet again

ImageBrit-Stitch Milkman Bag – Rust Was £90 NOW £76.50! Satchel style bags will never, ever be out of style. Their crisp, classic and smart look is attractive to bohemian types, studious minds and fashionistas who know a good bag when they see one. Brit-Stitch supply a beautiful collection of styles and colours, including this one, and we think that  they are always a good investment. Why not get one today whilst they’re still discounted?

ImageBrit-Stitch Half Pint Bag – Purple Heart

Was £70 NOW £59.50!

Yet another classic style courtesy of Brit-Stitch, this Half Pint Bag comes in a chipper and vibrant purple colour. Perfect for a girly day out, it is no wonder this is so popular, and staple to the wardrobes of so many. Meticulous craftsmanship and  great design  ensure this bag will not disappoint.

Image Asp Knitted Necklace – Amy Lawrence Was £70 NOW £52.50! We’re great fans of Amy Lawrence’s Knitted Designs here at Kuji Shop. Manufactured by hand, this woven beauty is made with only the best quality and most luxurious of yarns in a way to unique to Amy Lawrence’s style. A welcome £7.50 can be saved if you order yours from Kuji Shop today! Image

Cube Ring – Brutal Jewellery

Was £45 NOW £35!

So how many people do you know with a ring shaped like a cube? Like, no-one? All the more reason to grab this unique and experimental piece all for yourself. Be the cool kid in town, and show your buddies what interesting, futuristic and downright trendy  pieces adorn your fingers.

ImageBook Rest Lamp – Suck UK Was £39.95 NOW £35! Now here’s one for the home-makers, the readers, and those who like a little time to themselves every now and then. You’ll be killing birds with stones with this Book Rest Lamp, allowing you to light your room, read your book, and save your page once you’re ready for nightly slumbers.

This is but a mere selection of the items in our January Clearance Sale at Kuji Shop… Take a look here and see what you can find for a great discounted price!

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